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The Automotive and mobility business is experiencing profound disruption as 5 important tendencies (see our evaluation of the “5 RACES”) promise to reshape not just the business, but society. To succeed, firms might need to determine which of those trends to differentiate themselves on, and which to handle through a spread of partnerships—possibly even with competitors. Operating from Germany and the US, EcoG is a startup providing an IoT-based operating system and platform for EV charging. The startup supplies manufacturers with tools that make the event and upkeep of EV charging infrastructure simple, fast, and scalable. It additionally permits operators to integrate companies and microservices in the chargers to make the charging process worthwhile.