The average German buys approximately 12kg of clothing per year. It comes as no surprise that the clothing industry is one of the most important in Germany.

There has been a remarkable move to more environmentally friendly fashion choices of late, with consumers seeing alternatives to the harsh textiles and fabrics used to make clothing in Germany. Avocadostore is one of the most highly rated online stores of eco-friendly fashion and other lifestyle products. By clicking on the link, you can read reviews of this store and others that offer the best environmentally friendly created goods such as clothing, water bottles, and more.

Fashion week and its influences on trends

The fashion industry in Germany is especially prominent in the capital city of Berlin, as it hosts Fashion Week twice a year. Thousands of people flock to the city to take in the newest designs and latest fashion trends for the season. Another fashion trade show that takes place around the same time as Berlin Fashion Week is Neonyt.

Neonyt is the world’s largest fashion trade show for sustainable clothing and goods, with the items on display made from ethically sourced, environmentally friendly fabrics and textiles. The event runs over three days and features over 170 fashion brands from twenty countries around the globe. You can see from its popularity that there is a definite shift in the way we source materials and produce clothes.

What is slow fashion?

The cost of creating eco-friendly clothing is higher, but the German people will pay more for superior quality goods. There is a shift towards what we call “slow fashion” which focuses on sustainability rather than disposable. There are currently 332 German fashion and accessory brands certified with the Global Organic Textile Standard (GOTS). GOTS aims to define the recognized requirements that ensure textiles are certified organic from sourcing, manufacturing to the labeling of the product.

On eco-friendly products, it is interesting to note that Berlin is the vegan capital of Europe. Not only do they prefer vegan foods, but this also extends to their clothing choices as well. Vegan clothing creators use fibers derived from roots such as bamboo, hemp, eucalyptus, and seagrass, and soy milk made from soy proteins. Play your part in being more environmentally friendly by buying items that are eco-friendly.

How Berlin is creating eco-friendly designers

ESMOD Berlin, the International University of Art for Fashion, took a step towards eco-friendly fashion design when it introduced its master’s program for Sustainability in Fashion in 2011. The program seeks to educate young designers on the benefits of ethical clothing and textile creation. They teach designers to source and process goods such as bottles, plastics, and even banana leaves as an eco-friendly fabric alternative.

Germany is no doubt the leader in eco-friendly fashion as it makes great strides in the fashion and consumer goods industries. With all their innovation and current practices, it will be exciting to see what they produce next.

Felicia Rizky