Corporate gifting can actually be divided into different types. A lot of people must be aware of who they are sending those corporate gifting boxes to when they are preparing for such campaigns. Other than that, you will need to pay attention to the occasions. These two key points are the basic foundation of different types of corporate gifting.
- Sales Prospect Gifting
The 1st personal connection with a potential client is necessary for any healthy customer-centric relationship. However, sales prospecting and cold outreach are not easy, many sales and business development representatives would agree that it is one of the most challenging parts of their jobs.
That is the reason help is compulsory. And by help, we mean a surprise box gift. Sending gifts to prospects is actually a common thing to do, whether it is a gift card, a promo code, or a handwritten thank-you note. It will help you close the gap between you and your potential clients.
- Client Gifting
Maintaining great client relationships is unquestionably one of the most important things to keep a business alive. Your goal will be making your clients like you even more, on top of the relationship that you have already established. There are many client relationship management tips, but you will notice that the majority of these tips can be covered by corporate gifting. In this case, client gifting.
Gifting for clients can be some sort of custom gift boxes with logo. It is different from gifting for prospects for one main treason – they already know who you are. No matter your clients have already purchased your products or services or not, you will need to continue nurturing them for the reason that it can lead to increase in sales and retention.
- Employee Gifting
Employees are one of the most important assets of any company. Afterall, they are the ones keeping the company running. The way you treat them will directly reflect on how well your business will do. Even though the majority of employers already know the significance of employee appreciation and recognition, they still have a hard time making their employees feel appreciated.
This is where employee appreciation gifts can be a huge help. Employee gifting, when done correctly, can increase employee satisfaction, thus boosting productivity, in addition, you will be able to improve your employer branding through word of mouth, leading to more talents to join your team.
- Event Gifting
No matter if you are a startup or SMB, being active in terms of attending events is the quickest approach to get brand exposure and connect with investors, potential clients, or partnerships. When you exchange business cards at an event, you would have already built an impression and started a relationship with them.
The key here is making an impression, but how? Corporate gifting. With the right gifts, you will be able to make any person you have contact with remember you.
If you are in search of the best small gift boxes for your employees or corporate clients, check out The Housewarming Project!